Index №03 ◆ Selected work 2026 Edition

The work compounds.
So do the results.

Every engagement on this page is ongoing. The numbers shown are not peak metrics — they're sustained outcomes that hold quarter over quarter.

12+
active retainer engagements
6
industries served, healthcare-led
94%
client retention after minimum period
28
days median time to first ranking lift

From zero digital presence to category contender in 6 months.

The situation

A 12-year-old coaching institute with a strong local reputation in UPSC and SSC preparation. Two hundred students per batch, almost entirely from referrals. Their old WordPress site got fewer than 40 visitors a month. Lucknow competitors with weaker faculty were ranking higher and pulling Prayagraj-resident students out of city.

The work

  • New Next.js site with course-level schema, instructor pages, and batch-result transparency
  • Google Ads campaign tuned for UPSC/SSC keywords across UP — ₹35k monthly ad budget
  • AEO setup: structured Q&A schema around exam patterns, eligibility, fees
  • 30 long-form articles in 90 days mapped to high-intent commercial queries
  • Tracked conversion from page-view to demo-class booking, with monthly CRO iterations

The results

0 → 150 qualified clicks per month in the first 28 days
Top 10 Google ranking for 5 commercial keywords across UP
3.4× demo-class bookings vs. pre-engagement baseline
"We were losing students to Lucknow not because of teaching but because of Google. Six months in, we're the default search result for UPSC coaching in Prayagraj — and our admissions reflect it."
— {Founder} · Coaching Institute
View live site

Building national-tier digital presence for a UP boutique brand.

The situation

A heritage hospitality brand spanning two cities with strong walk-in traffic during pilgrimage seasons but weak off-season bookings. Booking channels (MakeMyTrip, Booking.com) took 18% commission. Direct bookings — where the real margin lives — sat at under 8% of revenue.

The work

  • Two property-specific microsites with native booking flows, image-rich and Core Web Vitals-clean
  • Schema markup for Hotel, LocalBusiness, and offer-level pricing — AI-legible end to end
  • Google Ads + Meta creative campaigns targeting domestic premium travelers (Rishi-led creative)
  • Press placement via The Rishi Effect's media network — Dainik Jagran, regional TV
  • PR backlinks improving domain authority by 18 points in 90 days

The results

3.1× direct bookings share of revenue (8% → 25%)
−42% cost per acquisition vs. OTA channels
#1 recommended in AI-assistant queries for "boutique hotel Prayagraj"
View live site

Want results like these? Start with the audit.

The single highest-value 15 minutes you can spend on your business this month.

Get my free audit