What is AEO and why every Indian business needs it by Q2 2026
Answer Engine Optimization is the layer above SEO. Here's why the next 18 months matter more than the last 10 years of search.
Answer Engine Optimization is the new layer above SEO. The AEO Lab is where we publish what we learn — testing, frameworks, and tactical guides for Indian businesses preparing for AI-first search.
Get a 4-page audit of how your business currently appears across Google, Google Maps, and AI assistants. Includes a 3-competitor benchmark and 3 specific recommendations you can act on this month.
Get the auditAnswer Engine Optimization is the layer above SEO. Here's why the next 18 months matter more than the last 10 years of search.
1 in 4 Indian users under 35 now ask AI assistants for medical specialist recommendations. Most clinics are completely invisible in those answers.
The exact JSON-LD structures for clinics, hospitals, doctors, and procedures — annotated with what LLMs actually pick up.
Based on 90 days of active testing across 14 Prayagraj businesses. What worked, what didn't, what's quietly become the most important factor in 2026.
The terminology has become a mess. Here's a clean framework that separates Answer Engine Optimization, Generative Engine Optimization, and traditional SEO.
A breakdown of the 6 things every UP-based coaching institute needs to do in the next 90 days to stop bleeding students to metro brands.
The new convention every modern site needs. A working template, common mistakes, and what we found when we tested it across 30 client domains.
Why "Google to clinic" is being replaced by "AI assistant to Google Maps to clinic" — and the operational gap this creates in front-desk training.
If your NAP data is inconsistent across the web, no schema markup will save you. A field-tested protocol for cleaning 20+ properties in 30 days.
The single highest-value 15 minutes you can spend on your business this month.